What is Communication? Discuss Importance of Communication.

Communication: Communication is derived from the Latin word :communis" which means to "to share" that is shearing of ideas, concepts, feelings and emotions. Communication is a linking function between two or more person. Communication is a meaningful transfer of information from one person to another.

According to Newman & Summer, "Communication is the transfer of ideas, feelings, opinion and emmotion between two or more person."

According to Jaques, :Communication is the sum total of directly and indirectly consciously and unconscious transmitted feelings.

According to Barher, "Communication is a dynamic, ever-changing, unending process by which people transmit information and feelings to other."

Importance of Communication: Effective communication is a building block of successful organizations. In other words, communication acts as organizational blood. The importance of communication in an organization can be summarized as follows:

• Promotes Motivation: Communication promotes motivation by informing and clarifying the employees an bout the task to be done, the manner they are performing the task, and how to improve their performance if it is not up to the mark.
• Source of Information: Communication is a source of information to the organizational members for decision-making process as it helps identifying and assessing alternative course of actions.
• Altering Individual's Attitudes: Communication also plays a crucial role in altering individual's attitudes, i.e. a well informed individual will have better attitude than a less-informed individual. Organizational magazines, journals, meetings and various other forms of oral and written communication help in molding employee's attitudes.
• Helps in Socializing: Communication also helps in socializing. In today's life the only presence of another individual fosters communication. It is also said that one cannot survive without communication.
• Controlling Process: As discussed earlier, communication also assists in controlling process. It helps controlling organizational member's behavior in various ways.